Every business owner dreams of creating a niche in their target market and put most of his/her effort to build a name and identity of their business. Logo is visual representation where text and images are used in a creative way to create symbol that represent the business or product. This is a prime consideration and area of focus for any business owner. A good logo is linchpin to any organization. It gives idea to the customer of your nature of business, your vision, your identity, and origin. These are primarily used in marketing materials, letterhead, products, email communications, and websites to enable the organization to get easily recognized and further branding.